logo
← Back to Help

Marketing & Communications Guidelines

Brand Voice

  • Friendly, concise, and trustworthy.
  • Focus on value: convenience, security, unforgettable experiences.

    • Channels

  • Email: confirmations, receipts, reminders, newsletters (with opt-in).
  • SMS: critical, time-sensitive alerts (see below). Keep under 160 chars when possible.
  • Social: share events using the built-in share buttons.

    • SMS Usage

  • Transactional: OTPs, payment confirmations, ticket delivery, withdrawal updates.
  • Reminders: day-of-event reminders with start time and venue.
  • Marketing (opt-in only): featured events, early-bird announcements.
  • Always include brand name; avoid spammy language and excessive frequency.

    • Suggested SMS Templates

  • Payment success: "ShikaTicket: Order #{{order_id}} confirmed. Tickets: {{tickets}}"
  • Event reminder: "ShikaTicket: {{event_title}} today {{event_time}} at {{venue}}. See ticket: {{ticket_link}}"
  • OTP: "ShikaTicket: Your OTP is {{otp}} (valid 10 min)."

    • Image Guidelines (for marketing)

  • Social share images (OpenGraph): 1200×630.
  • Email banners: 1200×400 (optimize size < 300KB).
  • Thumbnails: 600×600.

    • UTM Parameters

  • Append `?utm_source=...&utm_medium=...&utm_campaign=...` to links to track campaigns.

    • Frequency Capping

  • Respect user preferences. For marketing SMS/email: no more than 2 per week unless opted into higher frequency.