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Asset & Branding Guidelines

Brand Basics

  • Theme: dark (black/near-black backgrounds) with red accents (#ef4444 / #dc2626)
  • Typography: Use clean sans-serif; avoid overly decorative fonts
  • Tone: Modern, bold, minimal

    • Logos & Iconography

  • Primary logo: use provided site logo (`Admin > Settings`).
  • Clear space: keep 12px minimum padding around the logo at small sizes.
  • Backgrounds: prefer dark backgrounds; use white logo variant if required.

    • File Formats

  • SVG preferred for logos/icons. PNG fallback with transparent background.

    • Favicon

  • 64×64 PNG recommended (square). Upload in `Admin > Settings`.

    • Event Posters

  • Square 1080×1080 pixels (minimum); PNG or high-quality JPG.
  • Keep essential text large and legible; avoid tiny details.
  • Leave safe margins (24px) around edges for cropping/responsiveness.

    • Homepage Banners

  • Recommended 1600×500; minimum 1200×400.
  • JPG/PNG; keep files under ~400KB where possible.
  • Avoid placing critical text close to edges; include a contrasting CTA if needed.

    • Partner Logos Strip

  • Transparent SVG/PNG with minimal padding.
  • Visual height ~40px; wide aspect ratios work well.

    • QR Codes

  • Generated automatically per ticket; avoid re-editing exported images.

    • Social Share Previews (OpenGraph)

  • Default OG image can be set in Admin > Settings > SEO (recommended 1200×630).
  • Event pages automatically use event poster when available.

    • Do/Don't

  • Do maintain contrast (white/near-white text on dark backgrounds).
  • Do keep brand red for primary actions and highlights.
  • Don't stretch logos or crowd elements.
  • Don't embed heavy text in images needed for accessibility.